Schedule and publish to Instagram
Feed posts, carousels, Reels and Stories from the same editor as your other networks. Add the first comment, pick the cover frame and let SPREVA publish on time.
What you can publish
Feed posts and carousels
A single image, a single video, published as a Reel that also appears in the feed, or a carousel of up to 10 images and videos.
Reels
One vertical video, from 3 seconds to 15 minutes.
Stories
One image or video. Stories carry no caption, so any text you wrote stays with the post in SPREVA.
What SPREVA checks before it publishes
Every post is checked against these limits for each Instagram account you picked, in the editor and again right before it goes out, so a problem shows up while you can still fix it.
- Text
- 2,200 characters
- Carousel
- Up to 10 images and videos
- Image size
- 8 MB per image; an image that is not a JPEG is sent as a JPEG copy
- Video length
- Reels from 3 seconds to 15 minutes, 9:16 recommended
- First comment
- 2,200 characters
Checked against SPREVA and Instagram's documentation: September 2026.
How connecting works
There are two ways to connect. Sign in with Instagram itself to add a professional account that has no Facebook Page, or sign in with Facebook to add the professional accounts linked to your Pages. Either way you approve SPREVA and choose which accounts to add.
SPREVA never sees your password. If Instagram stops accepting its access, the account is marked for reconnecting and your other accounts keep publishing.
What SPREVA adds
The first comment
Write the first comment with the post, for hashtags or a link, and SPREVA posts it as soon as the post is live. If only the comment fails, the post still counts as published and you are told.
Feed, Reel or Story per account
Send the same post to one account's feed and another account's Story: each account gets the format you pick for it.
The cover frame
Choose the second of the video that becomes its cover.
And as on every network: its own text for any account, an approximate preview, publishing now, on a date or through a queue, a retry for only the accounts that failed, and each post's numbers read back into Analytics.
Questions about Instagram
Can I schedule Instagram Reels and Stories?
Yes. Choose Reel or Story for the account in the editor, then publish now, pick a date or add the post to a queue. A Story needs one image or video and goes out without a caption.
Do I need a Facebook Page to schedule Instagram posts?
No. Connect your professional account with Instagram's own sign-in and SPREVA publishes to it directly. If it is linked to a Facebook Page, you can connect it through Facebook instead: both ways publish the same feed posts, Reels and Stories.
Does SPREVA work with a personal Instagram account?
No. Instagram lets apps publish only to professional accounts. A professional account no longer needs a Facebook Page: SPREVA connects it through Instagram's own sign-in.
How many photos can an Instagram carousel have?
Up to 10, images and videos mixed. SPREVA checks the count and every file before the post goes out.
Can SPREVA put my hashtags in the first comment?
Yes. Write them in the First comment field for that Instagram account, or let the AI assistant suggest a first comment from your caption. It is posted as soon as the post is live.
Can Claude or ChatGPT publish to Instagram for me?
Yes. Connect your Instagram account in SPREVA, then connect Claude, ChatGPT, Gemini or another AI agent to SPREVA with one address. Ask in plain words and it writes the post, SPREVA checks it against Instagram's rules, and anything that would go out right away is shown to you first. Your agent never receives your Instagram password or access. See what an agent can do in SPREVA, or set yours up.