Social media for SaaS startups: a weekly plan a founder can keep

Post from the founder's profile first, and share the best posts to the company Page. Show the product working rather than a list of features: a 30-second screen recording does more than a launch graphic. Turn every release into posts the day it ships, let an AI agent draft them from the release notes, and let a queue spread them over the week. Answer questions where your users already ask them, such as Reddit and LinkedIn, and follow each community's rules about links.

Each network reaches a different part of the people who buy software:

Five posts a week, built from the work you are already doing:

• Monday: what shipped last week, as a 30-second screen recording with captions: the problem, the click, the result.
• Tuesday: one thing the founder learned this week, from a customer call, a number or a mistake, on LinkedIn and X.
• Wednesday: a how-to for one job your product does, as a PDF carousel on LinkedIn and a short video elsewhere.
• Thursday: a customer's result, in their words and with their permission.
• Friday: behind the scenes: the roadmap, a question for your users, or a bug you fixed and how.

People follow people. On LinkedIn and X, a founder's post often reaches more people than the same post from the company Page, and it gets more honest replies. Post from the founder's profile, then share the best posts to the Page so it stays active. In SPREVA, connect both and choose both accounts on the same post: each gets its own tab, so the Page can say “we” where the founder says “I”. How to schedule posts to a LinkedIn company Page.

1. 1

   Start from the release notes. Paste them into the Agent in SPREVA, or ask the AI agent you already work with, such as Claude Code or Codex, to read what changed and write the posts.

2. 2

   Ask for drafts. One post for each change a user would notice, written for each network and saved in Drafts. Under Agents, Policy, you decide what an agent may do without asking: unless you change it, publishing now always asks you first.

3. 3

   Record the screen. On Pro and Business, open the recording in Studio, cut it to the 30 seconds that show the change, choose the 9:16 format for Shorts and Reels, crop the recording to the part of the screen that matters, and add captions from what is said in it.

4. 4

   Read each tab, then queue them. Fix what does not sound like you, and add the posts to a queue so they go out over the week, one a day.

5. 5

   Or let your release pipeline start it. Every plan includes the REST API and webhooks: a step in your deploy can create a draft with a key that has Publishing access, for a person to finish and schedule. SPREVA's REST API.

Reddit, Discord servers and community forums are where people ask which tool to use for a job. Answer those questions well for weeks before you post your own link. Each subreddit sets its own rules on self-promotion, titles and flair: read them in its sidebar, and post about your product only where its rules allow it. In SPREVA, a Reddit post has its own title, and a flair where the subreddit uses one. How to schedule Reddit posts without breaking a subreddit's rules.

Write the launch posts the week before and put them in a campaign of their own, so launch day is for answering people, not for copying links:

• The week before: what is coming, and why you built it.
• Launch day: the same hour on every network, with a demo video and the link.
• The day after: thank the people who tried it, with the first numbers.
• The week after: the question asked most often, answered, and the first customer story.

In Analytics, filter by the campaign to see its reach, engagement and clicks. How to plan and track a social media campaign, from the first post to the results.

Likes do not pay for servers. Add UTM tags to every link you post, so your product analytics shows which network brings signups. Use SPREVA's Analytics for what happens on each network: reach, engagement, and clicks where the network reports them. Social media metrics that matter, and where to find them.

Replies, direct messages and community threads stay in each app, and so does a launch on a site such as Product Hunt or Hacker News. SPREVA writes, schedules, publishes and reports the posts that send people there.

Connect the founder's LinkedIn and X and the company Page, paste last month's release notes into the Agent, and ask for a week of drafts. Every plan starts with a 7-day trial. Manage your social media from Claude Code.