How to plan and track a social media campaign, from the first post to the results

Write down one goal and one number before the first post. Make a campaign in SPREVA, give every post that belongs to it that campaign, and schedule them. The campaign's colour marks its posts in the calendar, and in Analytics the Campaign filter shows its reach, engagement and clicks against the period before. Add tracking parameters to your link so your site's analytics see the visits too.

A campaign that fits on one page is one the whole team can follow:

• The goal, as one number: sign-ups, bookings, sales, clicks.
• The audience: who you want to reach, and on which networks they are.
• The dates of the first and the last post.
• The posts: how many, what each one says, and where it goes.
• The link every post sends people to, with its tracking parameters.

1. 1

   Open Campaigns and press New campaign. Give it a Name, such as Spring launch, a Colour and, if you like, a Description with the goal.

2. 2

   Write the posts. In each, choose the campaign under Campaign, or type a slash and choose Add to a campaign.

3. 3

   Already have posts? On the campaign's page, Add existing posts. A bulk import can give all its rows the same campaign.

4. 4

   Schedule the posts or add them to a queue, as you would any other.

Each post carries the campaign's colour in the calendar, so the launch week shows at a glance among everything else. Filter the calendar or the list of posts by campaign to see only its posts. The campaign's own page counts its drafts, scheduled and published posts, shows the next one, and flags any that need attention.

The networks count clicks on your link; your site's analytics count what those visitors did next. Connect the two by adding tracking parameters to the link, such as utm_source, utm_medium=social and utm_campaign=spring-launch. SPREVA sends the link exactly as you write it, so the parameters arrive intact.

For one source per network, put the link in each network's text under Per account, with utm_source=linkedin on LinkedIn and utm_source=instagram on Instagram.

In Analytics, choose the campaign under Campaign and the dates it ran:

• Compare with the previous period to see what the campaign added over an ordinary fortnight.
• Narrow by platform to see which network carried it.
• Export the CSV of the same view for the report, with every post's numbers. Social media metrics that matter, and where to find them.

An AI agent connected to SPREVA can set the campaign up and read it back:

Keep the campaign: it is the record of what went out and how it did, and the place to start next year's. Write down the one thing you would change, and the post you would repeat.

Make the campaign, give it this week's posts, and look at it in the calendar. Every plan starts with a 7-day trial.