Social media for real estate agents: listings, open houses and a weekly plan

Keep each listing's photos in a folder of their own. From them, make an Instagram carousel, a Facebook photo post, a TikTok photo post and a short video tour, and put the open house where people look first: your Google Business Profile. Between listings, post what makes you the agent for the area: the street, the market, the homes you sold. Write each post once, adapt it per network, and let a queue send the week.

The same listing reaches a different person on each network:

A shoot gives you thirty photos. This is how they become a week of posts:

1. 1

   Make a folder for the listing in the media library and drop the photos and clips in. Each one is described as it arrives, so you can find “the kitchen with the island” later by what it shows.

2. 2

   Write the post once: the street, the rooms, the price, the open house, in your words.

3. 3

   Choose the photos per network. The best 10 for the Instagram carousel and the Facebook post, more for a TikTok photo post, the front of the house for Google.

4. 4

   Adapt the text per network under Per account: the full details for Facebook, a shorter caption for Instagram, the market angle for LinkedIn.

5. 5

   Schedule it, or add it to a queue with your posting times, and give the open house reminder its own time.

A rhythm that keeps listings moving and your name in front of the street:

• Monday: the new listing, as a carousel on Instagram and a photo post on Facebook.
• Tuesday: the area: a café, a school, a park, what living there is like.
• Wednesday: the video tour, for Reels and TikTok.
• Thursday: the open house, on Google and Facebook, with the link to the listing.
• Friday: a market note: what sold nearby and what it tells a seller.
• Saturday: the open house as a Story, the morning it happens.

A vertical walk-through shot on the phone, door to garden, does more on Reels and TikTok than any wide-angle photo. Send the same video to both in one post. On Pro and Business, Studio also turns a listing's photos into a short video with a voice and captions timed to every word. How to turn photos into a Reel.

The assistant can shorten a caption, adapt it per network, translate it for buyers from abroad into one of nine languages, or suggest hashtags. It never invents facts or prices that are not already in your text, so the price, the area and the number of rooms are only ever the ones you wrote. Read every post before it goes, as you would a listing sheet.

In a brokerage, each agent can have their own accounts in the same workspace, and the posts that need a manager's eye can wait for approval before they go out. Turn on Posts need approval before they go out, invite the manager as a reviewer, and every post waits in their inbox until it is approved or sent back with a note. One post from draft to feed, with approval.

SPREVA makes, schedules, publishes and reports. Comments, messages from buyers and questions about a listing stay in each app. Answer them the same day: a lead that waits until tomorrow has often called another agent.

Connect Instagram, Facebook and Google, make a folder for your newest listing and schedule its week. Every plan starts with a 7-day trial. SPREVA for small businesses.