Social media for salons and spas: a weekly plan that fills the appointment book

Show the work, the people and the free slots. Post transformations as short videos and carousels on Instagram and TikTok, save every finished look to Pinterest, where people plan their next one, and keep Google Business Profile current for the people searching nearby. Ask each client before their photo goes out, credit the stylist, and never filter the result. Let the team send their photos to one folder, and let a queue post the week.

Each network meets clients at a different step:

Five posts a week, a rhythm that fits between appointments:

• Monday: the week's free slots, as an Instagram Story and on Google, with how to book them.
• Tuesday: one transformation as a Reel, a TikTok and a Short: the before, the work, the turn to the mirror.
• Wednesday: one stylist or therapist as a carousel: what they love doing, and the looks they are known for.
• Thursday: a tip for between appointments, such as how to keep a colour from fading, or what to do the night before a facial.
• Friday: the week's finished looks as Pins and a carousel, with the link to book the weekend.

A client's hair, nails or skin is their face on your feed. Before anything goes out:

• Ask before the photo, not after. “Can we post this on our pages?” at the end of the appointment, with a yes in writing, even a message, and a note on their client record.
• Offer the back of the head. Many clients say yes to the cut and no to their face. The hands, the back and the mirror at an angle show the work just as well.
• No filters on the result. Daylight by the window, the same light for the before and the after. A filter sells a colour the client will not get, and in some countries advertising rules treat it as misleading.
• Credit the stylist. Their name in the caption, so new clients can book the person whose work they liked.
• No promises about the body. A spa can say how a treatment feels, not what it cures. Keep claims about skin, weight or health out unless you can back them up.

1. 1

   Let every stylist send their photos. In the media library, open a folder's menu, choose Request files… and share the link in the team chat: photos and clips go from each phone straight into that folder, without an account.

2. 2

   Find the week's best work by what it shows. Each photo is described as it arrives, so a search for “copper hair” or “red nails” finds it, whoever sent it.

3. 3

   Write each post once. Then press Adapt to each network and check each version in its tab: the short caption for TikTok, the board for Pinterest, the booking link for Google.

4. 4

   Add the week to a queue with the times your clients scroll, such as 12:30 at lunch and 20:30 after dinner, and the posts go out without anyone having to remember.

5. 5

   No time to edit video? On Pro and Business, Studio turns five to ten photos of one look into a vertical video with a voice-over and captions. How to turn photos into a Reel with a voice-over and captions.

Pinterest is where people save the cut, the colour or the nails they want before they book, often weeks ahead. Each finished look as a Pin, on a board named the way people search, such as “Short bob haircuts” or “Spring nail colours”, with your booking link, keeps bringing people in long after an Instagram post has scrolled away. How to schedule Pinterest Pins, carousels and video Pins.

Weddings in spring and summer, the parties at the end of the year, back to school, gift cards before the holidays: make each a campaign with its own colour. Its posts stand out in the calendar, and in Analytics the Campaign filter shows their reach, engagement and clicks, so next year you know which season to start earlier. How to plan and track a social media campaign, from the first post to the results.

SPREVA makes, schedules, publishes and reports. Bookings stay in your booking system, and messages, comments and reviews stay in each app. Answer every review, and every comment that asks for a price: that question is a booking waiting to happen.

Connect Instagram, Pinterest and your Google Business Profile, ask each stylist for three photos of this week's work, and schedule one post a day with a queue. Every plan starts with a 7-day trial. SPREVA for small businesses.