Social media for hotels and vacation rentals: a weekly plan for more direct bookings

Post what makes someone picture their stay: the room in the morning light, the view, breakfast, the street outside, the season's reason to come. Put it where people dream and decide: Instagram and TikTok to be found, Pinterest for trips being planned, Google Business Profile for people comparing places nearby. Link every post to your own booking page, translate it for the guests you get most, and let a queue publish it at their times.

Each network reaches a different moment of the same choice:

A rhythm that a small team, or one host, can keep:

• Monday: the week ahead in the area, a market, a festival, the weather, on Facebook and Google.
• Tuesday: one room as an Instagram carousel: the bed, the view, the detail guests ask about.
• Wednesday: a short walk-through for Reels, TikTok and Shorts, from the door to the window.
• Thursday: a few Pins of the rooms and the area, each with the link to book.
• Friday: the weekend's reason to come, with the link to book, on every network.
• Saturday: breakfast or the terrace as a Story: today, as it is.
• Sunday: a guest's photo, with their permission, or the place you recommend to everyone who asks.

1. 1

   Take a season's photos in one morning. Every room in daylight, the view, breakfast, the street, and a few upright clips. They last for months.

2. 2

   Let the library find them. Each file is described as it arrives, so you can find “the double room with the balcony” later by what it shows.

3. 3

   Ask guests for their photos. On a folder in the media library, Request files… makes a link a guest can use to send theirs without an account. Ask before you post one, and credit them.

4. 4

   Write each post once, then translate it. The assistant translates a caption into one of nine languages: add it under yours, or give a network its own version in its tab.

5. 5

   Add the week to a queue in your guests' time zone. A queue's times are clock times in the zone you choose, so if most guests book from abroad, posts go out when they are awake.

Every post can carry a link: make it your own booking page, not your listing on a platform. On Google Business Profile, the link becomes a Learn more button on the update. On Pinterest, each Pin links to the page of the room it shows, and people save Pins for trips they plan months ahead. The link in your Instagram bio is set in the app: point it at the same page.

Make each season a campaign with its own colour: summer, the Christmas markets, the off-season offer. Its posts stand out in the calendar, and Analytics filtered by that campaign shows which season's posts reached people and got clicks. Post in the off-season too: people book next summer in winter. How to plan and track a social media campaign, from the first post to the results.

Each property has its own Google Business Profile, connected as an account of its own, so an offer can go to one property or to all of them. If each property has its own team, give each one a workspace, and keep the brand's photos in a folder shared with all of them. How to schedule Google Business Profile posts, for one location or many.

SPREVA makes, schedules, publishes and reports. Reviews, messages and bookings stay in each app and on your booking channels. Answer reviews every week, the good ones too: future guests read the replies as closely as the reviews.

Connect Instagram, Pinterest and your Google Business Profile, take a season's photos tomorrow morning, and schedule next week with a queue in your guests' time zone. Every plan starts with a 7-day trial. SPREVA for small businesses.