Social media for ecommerce brands: a weekly plan that sells without shouting

Show the product in use, not only on a white background. Post it in people's hands on Instagram and TikTok, give every product a Pin with its link, and let customers' photos do part of the selling. Load a month of product posts at once from a CSV, put launches and sales in campaigns of their own, and start the Black Friday posts a month early, so they are written before the rush.

Each network meets buyers at a different moment:

Five posts a week, plus a Pin for each product:

• Monday: one product in use, as a Reel and a TikTok: the problem, the product, the result.
• Tuesday: a customer's photo or review, with their name and their permission.
• Wednesday: behind the scenes: orders being packed, a new batch, the person who makes it.
• Thursday: a carousel that answers a question buyers ask: which size, which colour, how to look after it.
• Friday: something new, a restock or an offer, with the link to the product where the network lets people tap it.

People follow a shop for ideas, not for discount codes:

• Help more often than you sell. Three or four posts that show, explain or entertain for every one that asks for the sale.
• Show it in a real place. On a desk, in a hand, in the rain. Keep the white background for the product page.
• Say the price. A post that hides it gets comments asking for it, and loses everyone who will not ask.
• One product, one link. Send people to the product, not to the home page, and say what they will find there.

A link only sells where it can be tapped. On Facebook, Pinterest, X, Threads and Bluesky, put it in the post. On Instagram and TikTok captions cannot carry one, so point to the link in your bio. Pinterest is where a link matters most: every Pin opens its link, and a good Pin keeps sending people to it for months after an Instagram post has scrolled away. How to schedule Pinterest Pins, carousels and video Pins.

1. 1

   Upload the product photos to the media library. Each one is described as it arrives, so a search for “blue mug on a desk” finds it later.

2. 2

   Write the month as a CSV: one row per post, with the caption, the file name, the product's link and the time. In Bulk, under Posts, download the CSV template for the columns.

3. 3

   Import it with Import CSV, choose the accounts with Accounts for all, and send the rows to a queue or spread them every other day. Up to 200 posts go in at once, and every row is checked before anything is created.

4. 4

   Give the important posts their own text on each network. Open a post, press Adapt to each network and check each tab: the link for Facebook and Pinterest, “link in bio” for Instagram.

5. 5

   Ask customers for their photos with a Request files… link on a folder of your library, and post one a week. How to get user-generated content from your customers, and post it with permission.

A TikTok slideshow needs no filming: the product photos you already have, one after the other, with a line of text on each. TikTok slideshows from your AI agent, and why they should land in your drafts. On Pro and Business, Studio also turns five to ten photos of one product into a vertical video with a voice-over and captions, for Reels and Shorts.

In 2026, Black Friday is on 27 November and Cyber Monday on 30 November, and the weeks after run straight into the holidays. Make the season a campaign now, while there is time to write:

• The week before: a teaser, and a reminder to follow so nobody misses the offer.
• On the day: the offer, said plainly: what, how much, until when.
• The last day: a reminder a few hours before it ends.
• After Cyber Monday: gift ideas by price, and the last day to order for delivery before Christmas.
• In between: the posts that do not sell, so the feed does not become one long advert.

Schedule it all in advance, so the week itself is for answering customers, and read the campaign's reach, engagement and clicks in Analytics when it is over. How to plan and track a social media campaign, from the first post to the results.

Product tags, shops and checkout, such as Instagram Shopping, TikTok Shop or Pinterest catalogues, are set up in each app and in your store, and messages and comments stay there too. SPREVA makes, schedules, publishes and reports the posts that send people to your products.

Connect Instagram, Pinterest and Facebook, upload this month's product photos, and import the month's posts as a CSV, with one link per product. Every plan starts with a 7-day trial. SPREVA for small businesses.