Social media call to action examples: what to ask for, network by network

Ask for one thing, and make it the thing the network makes easy. On Instagram and TikTok, ask for a save, a share, a comment or a visit to your profile, because links in captions cannot be tapped. On Facebook, LinkedIn, X, Threads, Bluesky and Pinterest, put the link in the post and say what is behind it. On Google Business Profile, the link becomes a button. Write the post once, then let each network end with its own line.

Each call to action asks for one of six things. Pick the one this post is for:

A call to action that sends people to a link fails on the networks where the link is only text:

A good call to action is short, specific and possible:

• One ask per post. “Like, comment, share and follow” is four asks, and people do none of them.
• Say what they get. “The full recipe, with the quantities” does better than “Link below”.
• Make it easy to answer. A question with two answers gets more comments than “What do you think?”.
• Match the post. Ask for a save on a tip, a share on something funny, a click on something they need now.
• Do not bait. Facebook says it shows fewer people posts that only ask for likes, comments or shares, such as “Comment YES if you agree”.

Change the words to your own, and keep the shape:

• For a save: “Save this for the next time you are stuck.” “Keep this list for Friday.”
• For a share: “Send this to someone who needs it today.” “Tag the friend you would bring.”
• For a comment: “Which would you choose, A or B?” “What should we make next?”
• For a click: “The whole guide, step by step, is here.” “Sizes and prices are on the page.”
• For a visit or a booking: “Book Saturday from the link in our bio.” “Call us, or book with the button below.”
• For a follow: “Part two goes up tomorrow.” “One tip like this every Monday.”

1. 1

   Set how each network closes, once. In Settings, open Writing styles and give each network its own line under How to close, such as “Ask for a save” for Instagram, and anything to leave out under Avoid, such as “Links in the caption”.

2. 2

   Write the post once, and put the link in the Link field. SPREVA attaches it on the networks that take a link in the post, and leaves it out on Instagram, TikTok and YouTube. On YouTube, write the link into a long video's description yourself.

3. 3

   Press Adapt to each network and read the last line in each tab: each version follows that network's style, and you can change any of them before it goes out.

4. 4

   On Threads, use the First comment for the link or the details, so the post itself can stay short.

5. 5

   On Google Business Profile, the link becomes a Learn more button, so the text only has to say what is behind it.

Put the posts with one kind of ending in a campaign, and the posts with another in a second one. In Analytics, filter by one campaign and then by the other over the same weeks, and compare the comments and the shares, and the clicks on the networks that report them, such as X and Pinterest. Social media metrics that matter, and where to find them.

Open your writing styles, give Instagram, TikTok and LinkedIn each their own way to close, and adapt your next post to see the difference. Every plan starts with a 7-day trial. How to set the tone for each social network once, and let every post follow it.