How to set the tone for each social network once, and let every post follow it
The same news reads differently on LinkedIn and on TikTok, and most people rewrite it by hand for each, with the same rules every time: no emojis here, three hashtags there, end with a question. SPREVA's writing styles let you write those rules down once per network, and every post you adapt follows them.
Rodolfo MotaFounder of SPREVA
The short version
Open Settings, then Writing styles. For each network, choose the tone, the length, how many hashtags and where they go, how many emojis, how to close and what to avoid, or press Learn from my posts to start from what you already do. From then on, when you adapt a post for an account in the composer, the AI rewrites it in that network's style.
Where each network starts
Every network begins with a style that suits it, which you can change in a click:
| Network | Tone | Length | Hashtags | Emojis |
|---|---|---|---|---|
| Professional | Long | 3 | None | |
| X | Direct | One line | None | None |
| Direct | Short | 5, in the first comment | A few | |
| TikTok | Casual | One line | 3 | A few |
| Threads | Conversational | Short | None | A few |
What you can set
Each network has seven settings:
- Tone: Direct, Casual, Informative, Conversational or Professional.
- Length: One line, Short, Medium or Long.
- Hashtags: none, 3, 5 or 10.
- Where the hashtags go: in the caption, or in the first comment so the caption stays clean.
- Emojis: none, a few or many.
- How to close, in your words, such as "A question so people comment".
- Avoid, in your words, such as "Links in the caption".
Setting a style, step by step
- 1
Open Settings and choose Writing styles.
- 2
Pick a network and change what you want. Every change is saved as you make it.
- 3
Watch the Example with this style change with each choice. It is built from a sample post, without AI, so trying styles costs nothing.
- 4
Changed your mind? Back to the usual style returns the network to where it started, with Undo.
Learn it from your own posts
Already have a way of writing on each network? Press Learn from my posts. SPREVA reads your latest published posts on each network, up to 40 from the past year, and sets the length, the number of hashtags, where they go and the emojis to match what you actually do. It counts; it does not guess.
The tone, how to close and what to avoid stay as you set them. You see what changed, network by network, and one Undo puts everything back. A network needs at least three published posts to learn from.
Where the style is used
In the composer, write the post once in All and press Adapt to each network: the AI rewrites it for every account in that network's style, shorter and plainer for X, longer and without emojis for LinkedIn. To redo one network, open its tab and press Adapt for and the account's name. It still never adds facts that are not in your text. How to write captions with AI that don't sound like AI.
An AI agent connected to SPREVA, such as Claude or ChatGPT, reads the styles you saved too, and follows them when it writes your posts.
For a team or an agency
Styles belong to the workspace, so everyone who writes there writes the same way, and each client in their own workspace keeps their own voice. Owners, Admins, Publishers and Editors can change them; Analysts and Viewers can read them.
Set your styles today
Open Writing styles, press Learn from my posts, set the tone for your two main networks, and adapt your next post. Every plan starts with a 7-day trial.
Questions
Does setting a style cost AI credits?
No. Setting styles, the example and Learn from my posts use no AI. Adapting a post uses the AI, as it always has.
Will Learn from my posts overwrite my choices?
It changes only the length, the hashtags, where they go and the emojis, shows you what changed, and can be undone in one click.
Which networks have a style?
Instagram, TikTok, YouTube, Facebook, LinkedIn, X, Threads, Bluesky, Mastodon and Pinterest are always listed, and any other network with captions once you connect it.
Can each client have their own styles?
Yes. Styles belong to the workspace, so each client's workspace keeps its own.
Does my AI agent follow the styles?
Yes. An agent connected to SPREVA sees the styles you saved and is asked to follow them. It cannot change them.
Written by
Rodolfo Mota
Founder of SPREVA
Makes SPREVA in Portugal: the Studio, the tools an agent works with, and the publishing behind them.
Keep reading
- How to write captions with AI that don't sound like AIAI captions sound like AI when the machine is asked to invent. How to start from your own words, steer the rewrite, and adapt one caption per network in SPREVA.
- Character limits for every social network in 2026Instagram 2,200, LinkedIn 3,000, X 280, Threads 500, Bluesky 300: the text limit of every network SPREVA publishes to, in two tables, and how each one counts.
- How to schedule the first comment on Instagram, and the first reply on ThreadsSchedule the first comment of an Instagram post, or the first reply on Threads, with the post: hashtags, a question or credits, posted the moment it goes live.