Social media for gyms and personal trainers: a week of posts that brings in members

Show the place, the people and what members achieve, and make the first step easy. Post class clips to Reels and TikTok, a trainer's tip once a week, a member's story when they agree to it, and the timetable and offers on Google and Facebook. Collect the clips from your trainers with a link, write the week once, adapt it to each network, and let a queue publish it at the times your members plan their training.

Each network reaches a different step on the way to a first class:

A rhythm that a small team can keep, every week:

• Monday: the week's timetable and anything new, on Google and Facebook.
• Tuesday: one exercise done right, a short clip for Reels, TikTok and Shorts.
• Wednesday: a trainer's tip as an Instagram carousel: the common mistake, the fix, the reason.
• Thursday: a class at full speed, the room full and the music on, as a Reel and a TikTok.
• Friday: a member's story, in their own words and with their permission.
• Saturday: this weekend's classes as a Story, with the ones that still have places.
• Sunday: next week in one post: a new class, a challenge, a free first session for a friend.

1. 1

   Film during classes, with permission. A phone held upright, good light, and members who said yes to being on camera. Ten clips of a few seconds each are a week of video.

2. 2

   Let your trainers send their clips. In the media library, open a folder's menu and choose Request files…. Anyone with the link can send photos and videos into that folder, without an account and without seeing what is already in it.

3. 3

   Write each post once. Then choose Adapt to each network and check each version in its tab: a short caption for TikTok, the practical one with the booking link for Google and Facebook.

4. 4

   Add the week to a queue with your posting times, say 06:30 before the morning classes and 17:30 before the evening ones.

5. 5

   Give trainers a role of their own. As Editors, they can write and edit posts but cannot publish or schedule them, so nothing goes out before you have read it.

Ask before you film anyone, and ask again before you post a photo of someone's progress. Keep the answer in writing: a message saying yes is enough. Show effort and people enjoying themselves rather than bodies, never promise a result, and take a post down the day someone asks. A gym that people trust in front of the camera is one more people want to join.

A six-week challenge gives six weeks of posts their thread: the start, the weekly check-ins, members' progress, the finish. Make it a campaign in SPREVA with its own colour, so its posts stand out in the calendar, then filter Analytics by that campaign to see how its posts did against the rest. How to plan and track a social media campaign, from the first post to the results.

The same week works at a smaller size: three posts instead of seven. A tip on Tuesday, a client's session on Thursday with their permission, and on Sunday the times you still have free next week. Keep a folder of clips from your sessions and a few drafts ready, and one queue does the rest. A social media routine for a small business, in one hour a week.

Each location has its own Google Business Profile, connected as an account of its own, so a timetable change can go to one gym and a new class to all of them. If each location runs its own social media, give each one a workspace and share a folder of the brand's photos and videos with all of them: they use the same files, with no copies to keep up to date. How to share photos, videos and folders between workspaces, without copies.

SPREVA makes, schedules, publishes and reports. Comments, messages and class bookings stay in each app and in your booking system. Answer messages the same day: someone asking about prices is deciding now.

Connect Instagram, TikTok and your Google Business Profile, send your trainers a link to a folder, and schedule next week with two queue times a day. Every plan starts with a 7-day trial. SPREVA for small businesses.