Social media for dentists: a weekly plan that brings in new patients

Show the people and the place, and answer the questions patients are afraid to ask. Keep Google Business Profile current for the people searching nearby, post the team and short answers on Instagram and Facebook, and put the same answers on TikTok and Shorts as clips. Never show a patient without their written consent, never discuss anyone's treatment in a comment, and let the dentist approve each post before it goes out. Write the week once and let a queue publish it.

Each network meets patients at a different step:

Five posts a week, a rhythm one person at the front desk can keep:

• Monday: the week at the practice on Google and Facebook: opening hours, a free slot, a new member of the team.
• Tuesday: one question patients ask, answered in under a minute, for Reels, TikTok and Shorts.
• Wednesday: one person of the team, as an Instagram carousel: who they are, what they do, why they chose it.
• Thursday: a tip for the week, such as flossing done right, or what to do when a tooth breaks on a weekend.
• Friday: the practice itself: the waiting room, the new equipment, the view from the chair, with the link to book.

Health care has rules that a café does not. Before anything goes out:

• No patient without written consent. No face, no smile, no X-ray and no name without a signed yes for that use, and remove the post the day they ask.
• No treatment talk in comments or reviews. Never confirm that someone is your patient, even to thank them. Answer with a general sentence and invite them to call.
• No promises of results. Many countries limit what health professionals may claim, and some restrict before-and-after photos and testimonials. Check your professional body's rules first.
• No diagnosis online. A comment asking whether a pain is serious gets one answer: book an appointment, or call now if it is urgent.

1. 1

   Take a month of photos in one afternoon. The team, the rooms in daylight, the equipment, the street door, and a few upright clips of someone answering a question.

2. 2

   Let the team send their photos. In the media library, open a folder's menu and choose Request files…: anyone with the link can send photos and videos into that folder, without an account.

3. 3

   Write each post once. Then press Adapt to each network and check each version in its tab: the short one for TikTok, the practical one with the booking link for Google and Facebook.

4. 4

   Let the dentist approve before anything goes out. In Settings, turn on Posts need approval before they go out, and invite the dentist as a Reviewer: they approve each post or send it back with a note, from their phone, between patients.

5. 5

   Add the week to a queue with your posting times, such as 07:30 before work and 19:00 when people plan their week. A post nobody approved by its time is not sent.

The best posts for a practice are the questions you hear in the chair every day: does it hurt, how long does it take, is it worth it, what should a child's first visit be like. Keep a list at the front desk, and each week turn one into a clip and a short post. Someone who has watched you answer their question calmly is already less afraid to book. How to write a hook for Reels, TikToks and Shorts that makes people stay.

Make the year's moments into campaigns with their own colour: back-to-school checkups, the weeks before the holidays, the end of the year when insurance or yearly allowances run out where that applies to your patients. The posts of each stand out in the calendar, and Analytics filtered by that campaign shows which ones were seen and got clicks. How to plan and track a social media campaign, from the first post to the results.

SPREVA makes, schedules, publishes and reports. Reviews, messages and appointments stay in each app and in your booking system. Answer reviews every week, the good ones too, without a word about anyone's treatment: people who are choosing a dentist read the replies as closely as the reviews.

Connect your Google Business Profile, Instagram and Facebook, write down five questions patients asked this week, and schedule one a day with a queue. Every plan starts with a 7-day trial. SPREVA for small businesses.